![]() ![]() Optimism is here, as is pandemic fatigue, but health and safety concerns persist. While consumers were running out to buy plane tickets and attending concerts, infections started to rise again. The Delta variant of COVID-19 started to gain momentum during the second quarter of 2021. However, whether driven by a desire to live one’s best version of life without compromise or the eventualities around return to work and in-person gatherings, many people sought out the quality-of-life benefits of laser vision correction. ![]() Certainly travel, restaurants and being with friends and family were foremost in everyone’s mind. Relevant social media mentions in Q1 were dominated by viral posts prioritizing plans for LASIK over other cosmetic procedures, demonstrating a strong desire to invest in self-improvement to live life to the fullest.Ĭonsequently, Q2 2021 saw a fundamental shift in consumer priorities around vision correction and more urgency around taking action, resulting in a profound uptick in LVC procedure volume. In fact, LVC performance in the first half of 2021 was the strongest the sector has seen in nearly a decade.īolstered by declining infection rates, post-COVID priorities began to take shape and people started to make plans. The first quarter of 2021 was characterized by growing optimism as vaccines became more widely available and people began to anticipate life after COVID. RSC’s consumer mindset analysis of organic market data showed that optimism present in consumer interest in LASIK and LVC with increases in online search volume and diversity in search behavior. LASIK VISION INSTITUTE HOW TO“Across our own patient education channels, we saw a significant increase – more than 20 percent – of users deeply exploring all facets of laser vision correction, including options, candidacy, finding the right surgeon and how to pay for the procedure.” “Last year’s stay-at-home orders likely gave people more time to think about and go online to research their vision correction, which affects more than 190 million Americans,” said Jim Wachtman, RSC chairman. However, pandemic-related vision issues including pervasive complaints of foggy glasses while wearing face masks, stern public health warnings to not touch one’s face or eyes to prevent COVID-19 transmission, and a high prevalence of digital eye strain and dry eye from remote working and learning fueled the ongoing interest in alternatives to glasses and contacts. While 2020 was a year of disruptions, 2021 is showing clear promise with procedure volume picking up where it left off in 2018, rising to its highest levels since RSC began tracking in 2015.Īccording to the RSC, the initial uptick in procedures seen at the end of 2020 leading into the first quarter of 2021 likely represented the pent-up demand from scheduling challenges brought about by the shutdowns. refractive sector is flourishing in the wake of the COVID-19 pandemic.Īs the pressures on public health and safety have given rise to multiple factors motivating people to reevaluate their eye health and vision correction options, demand for LVC procedures continues to increase.Īccording to data from the Refractive Surgery Council (RSC), consistent, strong growth in LVC procedure volume has been reported since the fourth quarter of 2020. ![]() ![]() Laser vision correction (LVC) procedures including LASIK, SMILE and PRK were all put on the back burner. Refractive surgery has proven to be an exception, and seems to have benefitted from a kick start during the COVID-19 era. As COVID-19 drove the nation into a lockdown in March 2020, ophthalmology practices were handling only procedures deemed medically necessary.Įven after restrictions were eased, fear of contracting the coronavirus infection caused many patients to cancel or postpone appointments for examinations and elective procedures involving physical visits. ![]()
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